Building athlete's brands through stories & socials
Hi! I'm Hannah Frahm - Athlete & Content Creator.
Hi, I'm Hannah — a student-athlete and sports content creator who builds personal brands the way athletes train: with intention. I produce highlight reels, vlogs, and social-first content that doesn't just document the season — it shapes how athletes, teams, and programs are seen. From sideline to feed, I work where storytelling meets strategy.
Highlighting athletes, teams & school spirit through video & digital storytelling.
🎬 Class of 2026 Highlight Video: Directed and produced an end-of-year highlight film capturing the energy, friendships, and milestones of an entire graduating class. Combined behind-the-scenes footage with action shots to make the final piece feel less like a yearbook reel and more like a love letter to the year.
Role: Director, editor, story lead.
🏆 State Championship Vlog
: Filmed and edited a multi-part vlog series during the team's state championship run. Real-time reactions, post-race interviews, and the
in-between moments that turn a meet day into a story.
The footage doubled as social-first cuts for the team's Instagram and TikTok throughout the postseason.
Role: On-the-ground producer, interviewer, editor.
📱 Team Social Media Features
: Managed three team social accounts across a full athletic year — building content calendars, producing Reels and TikToks, spotlighting individual athletes, and growing the audience that shows up to the games. The work moved team accounts from "score posts only" to a feed athletes actually wanted to be tagged in.
Role: Content lead, account manager.
